storm from the east


About us & what we do

The Abyss Table by Duffy

» Design, Furniture


The new Abyss Table by Duffy London, created using layered glass and wood, is simply amazing. I want one. Kind souls can snap one up on the Duffy website and ship it to our new studio where we'll treat it very kindly. Thanks. :)


Hayama no mori by Kengo Kuma

» Architecture, Japan

Hayama no mori Kengo Kuma1

Beautiful day centre and nursing home in Kanagawa, Japan, designed by Kengo Kuma and Associates.

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New logo for Internazionale Milano

» Branding, Fun

To be honest the logo hasn't really changed and the only reason I'm mentioning it is this awesome press release.

Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever. Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri ("The Black and Blues"). In terms of Inter. The team that makes your heart beat faster.

A picture is gradually filling your mind, right? First a few simple lines, then circles come together and finally a star. It is starting to take shape. "It" is our new logo, now part of our team. Our "corporate identity" to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been. Imagine it. Then look at the new logo. You'll notice they're much the same.

Imagine it. Legendary.

You can see the logo on Brand New.

South Tyrolean Alps by Lukas Furlan

» Culture

South Tyrolean Alps by Lukas Furlan1

Beautiful. Loads more here:

South Tyrolean Alps by Lukas Furlan2

When your beloved project beomes Frankenstein's monster

» Design, Work

Heavy misfortunes have befallen us, but let us only cling closer to what remains...

We've talked about letting go of projects dear to us, but what happens when the people they're designed for are afraid of them?

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Anarchy, book design and a surprisingly good read

» Anarchy, Books, Design

In a previous job, my work for a few months was choosing books I wanted to read, buying them, then reading them. Although I was reading at my desk rather than settled into a comfy chair with a nice cup of tea (or a pint of beer), it was pretty cushy as work goes.

One of the books that caught my eye was The Dispossessed by Ursula K Le Guin. I use caught my eye in the very literal sense here because I read the book based solely on the cover and I'll happily admit that if I'd seen any of the other covers, I'd have avoided it like the plague.

Here are some of the covers in question:

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The curiosity miracle

» Work

"It is a miracle that curiosity survives formal education."

Albert Einstein


How do you explain a lack of curiosity in creative industries?

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Typewriter art

» Art, Culture


I used to love my typewriter, and I want one now, in a similar way to preferring real books over electronic ones. They're more tactile, so I feel more like I'm actually doing something.

Anyway, that mini rant is my way of saying that Design Observer has a brilliant article about typewriter art, and some of the images are wonderful. Coming (back) soon to a Starbuck's near you.

Ainoa branding by Bond

» Branding, Design


Beautiful branding and signage by Bond.

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Worldpay branding by SomeOne. Oh my.

» Branding, Design

Worldpay is a payment processing company, which sounds rather unsexy, but they're apparently awfully good at what they do. They asked SomeOne to rebrand them, and here's the result.


The thing that looks like a globe is actually called a loxodrome, which I think is an awesome word. Apart from that, the logo is a bit forgettable. I don't think the loxodrome and wordmark tie together very well, but look at the custom alphabet SomeOne came up with.


Now that is absolutely gorgeous! For me, it makes the wordmark look like an afterthought and I would have used perhaps a slightly modified version of this to render both the wordmark and the loxodrome (I'm going to be using that word a lot today).

Really, I could look at that alphabet and the accompanying icons all day long. They're just so lovely. Here are a few more for you.



Hello there. Thanks for popping in.

We're a small branding & design studio in Tokyo.

About us and the lovely stuff we do

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Our blog covers stuff we like, such as branding, design, language and more. If you'd like to share something, write to us at:

Why not treat yourself to some cheap, lovely books we made about:

Simple, stylish web design
Awesome press releases
Minimalist design

Hello. storm from the east is about branding, design and communication. We live in Tokyo.

If you're stuck on how to improve what you've already got, you want to start something new, or you're sick of seeing people doing worse work for more money, maybe we can help.

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© storm from the east / Compass Language Studio 2006-1014

What we do

From our workshop we help people understand their business better and make everything run much more smoothly. We help with design, marketing, language and more.
Grab your tools and let's get started

Stuff to read and look at

Concept room

Our other work

We're also the founders of Compass Language Studio focusing on language and education.