storm from the east / Creative communication & design studio / Based in Tokyo since 2006

Editing
Graphic design
The Creative Edge

日英翻訳
About us

3 ways to improve your creativity from today

 » Creative Edge, Creativity

Being creative isn't just about being artistic or inventive. Improving your ability to be more creative can help you solve problems, overcome difficulties, discover new opportunities and much more.

Creative

Best of all, it can be really good fun. So here are three things you can start doing today to improve your creativity.

Continue reading "3 ways to improve your creativity from today" »


A simple way to make your website and printed material more attractive, readable and effective

 » Branding, Branding advice series, Design, Graphic design

It's hard to read things when they're jammed together and not well laid out. That's true for websites, brochures, posters and books.

A simple way to make your website or printed material more attractive, readable and effective is to add some space. This helps draw attention to different elements, makes content easier to read, and makes everything much more attractive. It's also way more effective because you're not assaulting people's eyes with a huge clump of information.


To illustrate, have a look at the tightly-spaced table below.

Continue reading "A simple way to make your website and printed material more attractive, readable and effective" »


How to be clear and sincere, and why you should be

 » Life, Writing

"Tell me about yourself."

That's probably the most sweat-inducing, sphincter-clenching question you're likely to hear in a job interview. Or on a date. I'd imagine the same sinking feeling would come on either occasion, unless you're a proudly chatty narcissist.

Why do people ask and how do you answer? Do they really want to know or are they trying to catch you off-guard?

Continue reading "How to be clear and sincere, and why you should be" »


Do Japanese consumers think minimalism shows a lack of information and understanding?

 » Branding, Culture, Design, Japan

I've recently been working with some Japanese companies who are either making or redesigning their websites, so this short piece about Japanese web design on the Awwwards website caught my attention, especially this quote:


"Western companies are mostly focused on brand reputation through minimal design, which is the mainstream in Western culture, but this strategy is interpreted by the Japanese consumer as a lack of information and understanding."


I've complained about Japanese web design and editorial design, but my complaints were based on the last five words in the quote above: lack of information and understanding.

スクリーンショット 2016-05-16 午前10.51.27

I was painting with pretty broad strokes, taking my perception to be the norm. I was seeing cluttered design because I was seeing things from a limited viewpoint. I simply didn't know much. When I started learning more, my thoughts drastically changed.

Continue reading "Do Japanese consumers think minimalism shows a lack of information and understanding?" »


Choosing the perfect name for your baby

 » Branding, Branding advice series, Creative Edge

I've got two kids and choosing names for them wasn't easy, as most parents will tell you. We also had to make sure the names we chose would work in English and Japanese, which isn't the easiest task in the world.

Naturally, the majority of parents agonize over naming their baby, and often wonder if they've made the right choice.

But what if your baby isn't a real baby? What if it's a thing or a concept? Is the name just as important?

Of course - and you need to get it right.

Continue reading "Choosing the perfect name for your baby" »




Writing, editing, design, consulting & training for you, your business or your school.

We're a small, cross-cultural studio based in Tokyo, Japan, working with great people all over the world. Let's work together:

editor@storm-from-the-east.com

We've worked on projects with people like:

Sony, Audio-Technica, Panasonic, Kumon, GoPro, Facebook Japan, Creativeman, Sri Lankan Air, Wired, [and many more].


We can help you with...

Copywriting
Content creation
Editing
Graphic design
Art direction
Illustration
Educational materials design & creation
Marketing campaigns
Brand identity
Logo design
Editorial design
Translation (J-E)
Book design
Poster design


Creative coaching & training

The Creative Edge (coaching series)

The Creative Edge is a comprehensive coaching series aimed at helping you to:

Tap into your creative instinct

Get the best out of your professional and personal life

Find our more and register now.


Publication

This is our blog, where we talk about branding, design, architecture, marketing and things we like. We're planning a print publication in 2016.

About & Contact


storm from the east is a creative communication & design studio helping companies and individuals communicate more effectively.

Inspired by our adopted home of Tokyo, Japan, we ensure everything you create is clear, stylish and built to last.

editor@storm-from-the-east.com

© storm from the east 2006-2016

Work we do


Copywriting
Content creation
Editing
Graphic design
Art direction
Illustration
Educational materials design & creation
Marketing campaigns
Brand identity
Logo design
Editorial design
Translation (J-E)
Book design
Poster design

Selected clients, projects & publications


Sony
Audio-Technica
Kumon
Panasonic
Facebook Japan
GoPro
Wired
SriLankan Air
Creativeman
The Times Online
DigiPark

Thank you for visiting.